Felicity Hayward is a powerful force in the global body positivity movement. A British plus-size model, activist, and content creator, she has redefined traditional beauty norms with confidence and grace. Known for her bold style, fearless message of self-love, and the iconic hashtag #SelfLoveBringsBeauty, Felicity has inspired thousands to embrace their bodies and break free from societal pressures.
In this in-depth biography, we explore Felicity’s early life, career breakthroughs, advocacy work, and the influence she continues to wield across fashion, social media, and beyond.
Early Life and Background
Felicity Hayward was born in Suffolk, England, and grew up immersed in creativity, pop culture, and body image challenges that many girls face. As a curvy teen in a society obsessed with thinness, she often felt excluded from fashion conversations. Yet, her resilience and vibrant personality set her on a path to transform not only her own life but those of many others.
Before stepping into modeling, Felicity studied visual arts and fashion styling. Her background in design helped shape her distinctive fashion sense, which later became her signature as a model and influencer.
Modeling Career: From Shoreditch to Global Campaigns
Felicity’s modeling journey began unexpectedly in 2012 while dancing at a bar in Shoreditch, London. She caught the attention of a photographer who admired her Marilyn Monroe-like looks. That spontaneous moment turned into a photoshoot — and eventually into her first professional modeling contract.
From there, Felicity’s career skyrocketed. She signed with MiLK Model Management and later with JAG Models in New York. Unlike traditional models, Felicity brought personality, confidence, and unapologetic curves to the camera — a combination the fashion industry couldn’t ignore.
Major Campaigns and Brand Collaborations
Felicity has worked with top-tier brands, both in the UK and internationally, including:
- MAC Cosmetics
- ASOS Curve
- L’Oréal Paris
- River Island
- The Body Shop
- Vogue Italia
- Grazia UK
Her campaigns often celebrate diversity, empowerment, and fashion that fits real bodies.
Founder of Self Love Brings Beauty
In 2015, Felicity launched her own movement called #SelfLoveBringsBeauty, encouraging people of all shapes, sizes, colors, and genders to love themselves as they are.
This hashtag became a rallying cry on Instagram, amassing thousands of tags and sparking meaningful conversations about:
- Body image and mental health
- Representation in media
- Confidence without comparison
- Challenging fatphobia in fashion
Felicity believes that beauty standards are manmade, and real beauty comes from radical self-acceptance.
“You can be beautiful at any size. You can be confident without being a size zero. Self-love is the most rebellious act in a world that profits off insecurity.” – Felicity Hayward
TV & Media Appearances
Beyond fashion, Felicity has also made her mark in media and television. She has appeared on:
- BBC Three’s “Misfits Like Us”
- This Morning (ITV)
- Channel 4 documentaries on body image
Her voice is raw, real, and refreshingly honest — she’s never afraid to call out brands, media, or even herself when it comes to learning and unlearning harmful narratives.
Fashion Philosophy
Felicity’s style is electric and empowering. She mixes high fashion with streetwear, vintage with couture, and drama with comfort. She often sports:
- Power suits with bold shoulders
- Sequins and glitter looks
- Oversized jackets and tailored trousers
- Neon colors, animal prints, and vintage glam
She proves that plus-size women don’t have to dress to hide — they can wear whatever makes them feel powerful.
Body Positivity Advocacy
Felicity has consistently used her platform to champion inclusivity in fashion and media. Her activism includes:
- Campaigning for wider size ranges
- Calling out tokenism in fashion shows
- Educating about fatphobia and ableism
- Collaborating with mental health charities
She believes that true diversity goes beyond just “including a curvy model” — it’s about giving visibility, voice, and value to underrepresented bodies.
Social Media Influence
Felicity’s Instagram is a celebration of color, curves, fashion, and empowerment. With over 200K followers, she regularly shares:
- Outfit inspiration
- Campaign updates
- Honest reflections on self-worth and confidence
- Makeup tutorials and beauty tips
- Body image support posts
You can follow her at: instagram.com/felicityhayward
She also actively engages on Twitter at: twitter.com/felicityhayward
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Felicity has been open about her struggles with body image, mental health, and the pressures of being a public figure. She continues to evolve both personally and professionally, proving that self-love is a journey, not a destination.
Whether she’s walking a runway or speaking at a university panel, Felicity brings authenticity, humor, and empathy to every space she enters.
FAQs about Felicity Hayward
Who is Felicity Hayward?
Felicity Hayward is a British plus-size model, activist, and founder of #SelfLoveBringsBeauty. She’s known for her work in body positivity, inclusive fashion, and social media influence.
What is Self Love Brings Beauty ?
It’s a social media campaign started by Felicity to encourage body acceptance, confidence, and celebration of all types of beauty.
Which fashion brands has Felicity Hayward worked with?
She has collaborated with L’Oréal, MAC, ASOS Curve, River Island, and many other inclusive fashion and beauty brands.
Is Felicity Hayward active on social media?
Yes, she is very active on Instagram and Twitter where she posts style tips, empowering messages, and campaign work.
Has she appeared on TV?
Yes, she’s been featured on BBC Three, Channel 4, and ITV discussing body image, diversity, and fashion inclusivity.
Internal Links
- Danielle Vanier Biography
- Lauren Nicole Biography
- Callie Thorpe Profile
- Funny Birthday Video Message
External Links
- Felicity Hayward Instagram
- Felicity Hayward Twitter
- BBC Three – Misfits Like Us
- ASOS Curve Collection
- SelfLoveBringsBeauty Campaign
Final Thoughts
Felicity Hayward isn’t just a model—she’s a movement. Through her work, she’s transformed how we see beauty, fashion, and self-worth. Her journey from Suffolk to international runways is a reminder that confidence is contagious and style has no size.
Whether she’s strutting down a runway, leading a hashtag revolution, or empowering fans online, Felicity continues to shape the future of fashion—one unapologetic look at a time.
