Introduction
Natalie Hernandez—better known online as nataliaxxmua—is a Stockton, California–based makeup artist, curvy fashion model, and digital creator who has captivated tens of thousands of followers with her bold beauty looks, body-positive styling, and behind-the-scenes peeks into her creative process. Since launching her Instagram in early 2020, she’s parlayed her passion for cosmetics and curvy fashion into brand partnerships, a growing TikTok presence, and a reputation as a go-to influencer for authentic, relatable content.
Early Life and Background
Natalie was born and raised in Stockton, a diverse city in California’s Central Valley. Growing up in a Latino household, she developed an early love for color, self-expression, and celebrations of heritage. After high school, she studied visual arts and cosmetology, experimenting with makeup techniques on friends and family. Her natural flair for dramatic eyeshadow, sculpted brows, and glossy lips became a calling card—one she would soon share with the world.
Career Milestones
Launching the nataliaxxmua Brand
- January 31, 2020: Natalie posted her first curvy-fashion modeling look, pairing bold prints with statement curves.
- Mid-2020: A series of before-and-after makeup transformations went viral, inspiring her to consistently share tutorials, product reviews, and day-in-the-life stories.
- Late 2020: Hit her first 10,000-follower milestone on Instagram, attracting inquiries from emerging fashion and beauty labels.
Modeling Collaborations
Natalie’s natural confidence and instant rapport with her audience led to paid partnerships with these leading brands:
- ShapermX Official
- Benefit Cosmetics
- KISS Products
- Sooslick Apparel
- Frankie Rose Cosmetics
- SHEIN Official
- FashionNovaCurve
- SC Beautiful Bodies
- Savage x Fenty
- Lulus
- Envy Body Shop
- Pink Roses Cosmetics
- Temu
- CHI Hair Care
Each collaboration showcases Natalie’s curvy/hourglass figure and her ability to style pieces in ways that feel both aspirational and attainable for her followers.
Social Media Stardom
Instagram (@nataliaxxmua)
Natalie’s Instagram feed blends high-impact fashion editorials, close-up beauty shots, and casual snapshots of life in Stockton. Her content pillars include:
- Curvy-Fashion Lookbooks
- Step-by-Step Makeup Tutorials
- Product Reviews & Swatches
- Personal Vlogs & Q&A Reels
With over 72,000 followers and counting, her audience turns to her for fresh styling ideas—especially when it comes to accentuating curves while staying on-trend.
TikTok Highlights
On TikTok, Natalie leverages trending audio and quick-cut visuals to deliver:
- 30-second makeup hacks (contouring, brow lamination, lip art)
- “Get Ready With Me” fashion & beauty routines
- Day-in-the-Life vlogs balancing shoots, editing, and client appointments
- Relatable skits about influencer life, beauty fails, and self-love moments
Her average video views range from 50K to 200K, and popular series like “Curvy Closet Hauls” keep new followers rolling in.
Personal Brand & Values
Natalie’s authenticity shines in every post. She:
- Advocates body positivity and self-acceptance.
- Celebrates Latina culture through bold color choices and traditional print mixing.
- Prioritizes mental wellness by sharing candid reflections on burnout, self-doubt, and creative blocks.
- Supports small businesses by spotlighting indie beauty brands and local boutiques in Stockton.
Her down-to-earth personality makes her more than just a model; she’s a friend cheering on her community.
Physical Statistics
| Attribute | Measurement |
|---|---|
| Height | 5′6″ (170 cm) |
| Weight | ~128 lbs (58 kg) |
| Bust | 39″ (99 cm) |
| Waist | 30″ (76 cm) |
| Hips | 48″ (121 cm) |
| Body Type | Curvy / Hourglass |
| Hair Color | Blonde |
| Eye Color | Brown |
| Relationship | Undisclosed |
| Nationality | American |
Notable Achievements
- Turned a home-studio hobby into a full-time digital creator career in under two years.
- Earned ambassador status with FashionNovaCurve alongside top curvy influencers.
- Reached 50,000 TikTok followers within six months of posting.
- Partnered with national beauty brands like Benefit Cosmetics and Savage x Fenty.
- Named “Rising Curvy Star” by a major online fashion magazine in 2023.
External Links
- Official Instagram: https://instagram.com/nataliaxxmua
- Official TikTok: https://tiktok.com/@nataliaxxmua
- FashionNovaCurve Ambassador Page: https://www.fashionnovacurve.com/ambassadors
Internal Links
- More on our rising influencers: /blog/emerging-curvy-creators
- Beauty tutorial hub: /blog/makeup-masterclass
- Subscribe to our newsletter: /subscribe
FAQs
1. How did Natalie Hernandez get started as a makeup artist and model?
Natalie began experimenting with makeup in high school, filming tutorials for friends. On January 31, 2020, she posted her first curvy fashion look on Instagram, which garnered immediate attention and set the stage for her digital-creator career.
2. Which brands has Natalie collaborated with?
She’s worked with ShapermX Official, Benefit Cosmetics, KISS Products, Sooslick Apparel, Frankie Rose Cosmetics, SHEIN Official, FashionNovaCurve, SC Beautiful Bodies, Savage x Fenty, Lulus, Envy Body Shop, Pink Roses Cosmetics, Temu, and CHI Hair Care.
3. What type of content can I expect on her TikTok page?
Natalie’s TikTok features quick makeup hacks, “Get Ready With Me” routines, fashion hauls, and candid sketches about influencer life, all delivered in a concise, high-energy format.
4. How can I collaborate with nataliaxxmua?
You can reach out via her Instagram DM (@nataliaxxmua) or email inquiries to: partnerships@nataliaxxmua.com.
5. What makes Natalie unique among beauty influencers?
Her combination of professional makeup artistry, curvy/hourglass modeling, and genuine storytelling—rooted in her Latina heritage and hometown pride—creates a multifaceted brand that resonates deeply with diverse audiences.
Natalie Hernandez exemplifies how passion, authenticity, and consistency can transform a side hustle into a thriving influencer brand. Whether you’re hunting for bold makeup inspiration, curve-celebrating fashion tips, or real-talk motivation, she remains a beacon for creative self-expression and confident self-love.